PJ Advertising

 Following are a few guidelines with examples of what we believe works.....

........Or doesn't

Billboard should say who, what, and where. It should be attractive, descriptive, and easy. 

It should be balanced, focused, and to the point.

 Complimentary services should be advertised separately

but the color and style should maintain a strong resemblance.  

   There are many different shapes to deal with where different looks may be necessary. Although some layouts may not  be as good as others, if they are created with the intention 

of building upon the others they will amplify your message non-the-less. 

Each ad should maintain a connection to the whole.

Trendy, slick layouts are risky.

Often what works well as a glossy magazine ad will be nearly useless as a billboard.

As in this case, asking a compelling question is great, but with billboard the answer

should not be hidden

because people won't stop to figure it out.

No Focal point, poor contrast, and excess copy will assure poor delivery, 

meaning that viewers, in a completely subconscious way, 

will  correlate the entirety with background noise.

If it is a challenge to comprehend, its junk mail! 

The mind is very skilled at eliminating the unimportant.

If it is to be viewed from a distance it should be focused for a distance.

There should be a strong focal point that draws attention,

 and then, a clear path to guide the eyes for the message.

 Billboard should utilize your logo prominently.

It should provide basic directional or contact information. 

 It could display a few benefits but in a non-intrusive manor.  

It should be easily comprehended  from a distance, in a glance.

If a personal photo is used be sure it's a good likeness

 that captures your best qualities - then - place it prominently in the layout.   

Above All.........Be Bold!

 Promote Your Qualities!

REMEMBER

With billboard you hit 1000 viewers for a small fraction of the cost of other media. This allows you to repeatedly hit your audience at an affordable rate.

For a thorough comparison of the cost benefits of billboards with competing media, take a look at the facts uncovered in a study funded by OAAA.

Just click on the link below.   NOTE CPM = cost per thousand viewings.

http://www.oaaa.org/marketingresources/factsandfigures/mediacomparison.aspx 

Only Billboards can give you 100% saturation of your market.