PJ Advertising

Take A New Look! 

A belief of many a business owner says 

"Billboards are expensive".

Of course we can pay too much for anything and Billboards are no exception, yet 

the fact is, billboards are the most cost efficient method of advertising available, with an average cost per thousand viewings of about $2.50. Compared that to the $10.00 to $40.00 cost of other formats and you'll see that billboard advertising is a hands down winner!

At PJ Advertising, we normally achieve numbers well below $2.00

and routinely below $1.00 for our clients.

Marketing studies have shown that consumers need repeated exposure, of between 8 - 22 times per month, for a message to affect behavior. This is why weekly newspaper ads have such limited affect. Only billboard can give you high saturation with repetition - affordably.

Billboard advertising will also multiply the benefit you receive

 from the dollars you spend advertising in other mediums.

Billboard gives you exposure to your entire target audience, "repeatedly", for a price that other media often can't give you even a single exposure! 

Billboards' weakness is its strength.

Billboards' weakness lies in its content limitations -

meaning that complex ideas aren't easily taught on billboard.

A simple message, delivered through single words, short statements,

 or conveyed through imagery, is the best method of billboard advertising. 

The space and time available for delivery of a coherent message, requires simplicity of form. 

 However, by utilizing the proper phrase or image, along with a recognizable logo, a much more complex message can be delivered, one which taps into unutilized goodwill; Goodwill which may have been created through advertising, or simply built by word of mouth, 

from years of consistently running your business in an ethical manor.  

Capitalizing on this untapped goodwill can be very costly 

with other mediums - while - 

billboard can do it for pennies.  

The ideal marketing plan would utilize many forms of media.

It would attach everything to a well designed and attractive logo/business name. 

The end goal being that when the logo is viewed alone,

it would convey all the information that has ever been attached to it.

Billboard layouts that attach a positive emotion

to your logo/business name,

through the power of repeated viewings, 

help create and harvest goodwill for your business.

Large corporate retailers know how powerful this is

 and they utilize billboard accordingly.

It's the repeated exposure to a positive feeling or idea which is connected to a Company

 and its product/service that will affect consumer behavior.

 With an eye toward integration, continuity, and logo development, billboard offers an affordable way to improve your reach

and have a long lasting impact on your business.

 With billboard you reach each viewer for a small fraction

of the cost of other media. 

This allows you to repeatedly hit your audience at an affordable rate.  

No other medium can compete with billboard on a price per view basis.

No other medium can hit enough of your market to saturate it.

With other mediums you will spend a small fortune

 trying to saturate, but only by adding Billboard can you SATURATE.

 We think you should expect more from your marketing efforts.

Call Jim today! 

PJ Advertising

618-615-1367

It's time for a new perspective!

PJ Advertising 

618-615-1367